Four Twitter Strategies Proving Content Marketing Success

In the digital marketing world, Twitter is one of the most popular social media platforms for companies today. How can you ensure your Twitter marketing campaign is on the right track? Consider these four easy-to-follow tips in terms of content marketing.

1. Celebrate & Share the Humor in Daily Tweets

Savvy content marketers have fun with their tweets & see the humor in social media posts. They chime in on the joke and are quite funny themselves. Try not to take things too seriously when tweeting and do show your human side. Of course, don’t lose sight of the fact that Twitter should be used as a professional tool, but one can promote professional content and add a funny spin on company promotions at the same time.  This idea tends to touch more readers and ensures real-life connections with your followers.

2. Leverage Multimedia Content Every Chance You Get 

Twitter might not be the leading platform for sharing photos and videos, but it does help your outreach, especially when videos and pictures are shared. Twitter allows photos to promote multimedia content that has also been posted on your website, blog, or other social media accounts. Social Media Examiner recently reported the content of over 2 million tweets sent by thousands of users throughout a month, showed that adding a photo URL to your tweet can boost retweets by an impressive 35%.

3. Cross-Promote, Cross-Promote, Cross-Promote

Cross-promotion is done every day and is a common way to help you understand how your future clients find you and how likely they are to convert over to your business. We’re sure you use many other social media platforms too, but Twitter can be an excellent tool for finding new prospects and for teaching you how to target essential buyers.

4. Mind Your Reputation

To keep your company’s Twitter account up-to-date and successful, follow the recommended 4-1-1 ratio: For every tweet that advertises a new product, company event, or sale, tweet out one retweet from a third party and at least three tweets that promote non-competitive content from sources other than those from your business. This should be done every day. This is a great tip to keep your followers interested in what you have to say about your industry demographic.

Shannon Lazovski is one of Michigan’s original lifestyle bloggers with nineteen years of professional blogging and influencer experience representing and creating content for brands in the fashion, beauty, and luxury travel, and home sectors. Shannon also manages the fashion ezine; Detroit Fashion News, and parenting blog; Detroit Mommies. And to add one more hat, Shannon is also known for her local philanthropic efforts and enjoys serving the community via her nonprofit organization, Glamorous Moms Foundation, a 501 (c)(3) nonprofit organization focusing on helping women, children, and families in need. She also recently launched her beauty line called Glameselle Beauty, a vegan, cruelty-free lip brand that offers lip products named after Michigan women who inspire. Shannon has been seen on Fox 2 Detroit, WXYZ-TV Channel 7, TV20 Detroit, WDIV Local 4 Detroit, IGTV, and seen in Styleline Magazine, Metro Parent Magazine, Dedicated Magazine, and numerous local blogs and online publications.