COSMEDIX Launches New Video Campaign

Trailblazing Skincare Brand COSMEDIX Launches Video Campaign to Spotlight Their Commitment to Spa Partners and Consumers During Pandemic

Globally recognized skincare brand, COSMEDIX, strives for unity and is embracing change amidst the COVID-19 pandemic. The brand recently revealed their video campaign titled “Together, We Are COSMEDIX”, which includes personal testimonials from the brand’s account executives and corporate team instead of paid influencers.

The new video highlights the team’s efforts that have been made by the COSMEDIX family, as they continue to stand together and help their spa customers excel in the new business landscape. A cruelty-free brand, COSMEDIX is known for its account executive team that works to build strong partnerships and relationships with spa professionals across the world. The global pandemic has created roadblocks along the way so the team has made some pivots to adapt including operating in a virtual environment.

To avoid a full shut down, the brand has developed innovative ways to market and do business from home like many professionals are now doing across the globe. In doing so, they are still able to help their clients thrive in a digital spa space. COSMEDIX pros created promotions like “At-Home Facials” and online consultations to help spas virtually provide their customers with personalized skincare routines. The brand also continues to grow its community through online learning portals and Facebook groups, where aestheticians share ideas and connect with others in the field.

“Everyone at COSMEDIX is a priority,” says Jacque Hansen, National Sales Director for COSMEDIX. “From account executives to education teams to our spa accounts and clients, we embrace everyone as we work together to create an environment of unity and success.”

Each October, the brand celebrates all month long with their National Aesthetician Month, and this October, COSMEDIX will have their new video campaign to kick it off. The celebration is held each fall to honor aestheticians with special events, awards, and promotions.

To shop COSMEDIX click HERE. COSMEDIX can also be followed on Facebook and Instagram @cosmedix_.

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Shannon Lazovski is known to be Michigan’s first professional fashion blogger with two decades of professional blogging and influencer experience representing and creating content for brands in the fashion, beauty, and luxury travel sectors. Shannon is also the Founder and Senior Fashion & Beauty Editor of Detroit Fashion News and the Owner & Senior Editor of the parenting blog Detroit Mommies. Shannon is also known for her local philanthropic efforts and enjoys serving the community via her nonprofit organization, Glamorous Moms Foundation, a 501 (c)(3) nonprofit organization focusing on helping women, children, and families in need. In 2019, Shannon launched her professional-grade lipstick line, Glameselle Beauty, a vegan, cruelty-free lip brand that offers lip products named after Michigan women who inspire. Shannon has been seen on Fox 2 Detroit, WXYZ-TV Channel 7, CBS Detroit, TV20 Detroit, WDIV Local 4 Detroit, IGTV, and seen in Styleline Magazine, Metro Parent Magazine, Dedicated Magazine, Downtown Magazine, Greater Rochester Living and numerous local blogs and online publications.